In a post on Google’s InsideSearch blog yesterday, Senior Vice President of Engineering Amit Singhal made an announcement that should come as music to the ears of rights-holders everywhere: Google is going to start penalizing sites that receive a high number of DMCA take-down notices by ranking such sites lower in Google’s search results.

Here’s how Singhal puts it:

Starting next week, we will begin taking into account a new signal in our rankings: the number of valid copyright removal notices we receive for any given site. Sites with high numbers of removal notices may appear lower in our results. This cheap trainers uk ranking change should help users find legitimate, quality sources of content more easily—whether it’s a song previewed on NPR’s music website, a TV show on Hulu or new music streamed from Spotify.

Singhal also reported that since Google “re-booted” it’s copyright removal process a couple years back, the company has received far more notices from copyright owners, adding that “we’re now receiving and processing more copyright removal notices every day than we did in all of 2009 — more than 4.3 million URLs in the last 30 days alone.”

While it’s important to note that there is some wiggle room in the statement (“sites with high numbers of removal notices may appear lower in our results”), the change in policy is hard to see as anything other than a step in the right direction from a rights-holders perspective.

Here at DMCA Force, we intend to do everything we can to ensure that sites which infringe on our clients’ content are very much on Google’s radar. With time and persistence, combined with this newly announced Google policy, we should be able to greatly reduce the search engine ‘visibility’ of the pirate sites, while improving our clients’ positions in the search responses at the same time.http://www.stockxsale.co.uk